Why QR is back

Native camera support on iOS and Android pushed QR scan rates past 11% in retail in 2024. It's now one of the cheapest, fastest channels to bridge offline and online.

The 5 rules of high-converting QR campaigns

  1. Always include a clear call-to-action above the code ("Scan for 10% off").
  2. Make the code at least 2×2 cm and keep 4 modules of quiet space around it.
  3. Test contrast — dark on light works best, never inverted.
  4. Send the scan to a mobile-optimised landing page, not a homepage.
  5. Track every scan with UTM parameters or a dynamic QR.

Where to place your QR

  • Receipts and invoices — high attention, high trust
  • Packaging — extends the unboxing experience
  • In-store signage and shelf talkers
  • Business cards and email signatures
  • Event swag, conference booths and lanyards

Create a branded QR with your logo

Add your logo

Designing for trust

Adding your logo into the centre of the QR boosts scan rates by up to 30% because users instantly recognise the brand and trust the destination.